Michael Kooi
Michael Kooi spends most days in his underwear – sitting in front of a computer, shirking his business responsibilities and pretending he is a freelance writer.
For the last 10 years, Mike has made his living as a business writer and creative director for a New York-based communications firm and as an independent contractor for various other clients. He currently works from home, where he takes conference calls in bed or while reading the sports page at www.chicagotribune.com. He never misses Tom Skilling's WGN News at Noon weather forecast – whether live or as part of a replay offered by CLTV at 1 pm each afternoon.
At his fancy communications firm, Mike writes across all of the firm's disciplines, developing polished public relations, marketing, advertising, and editorial pieces in support of his firm's clients. He also serves as the firm's in-house media planner and webmaster. Since joining the firm in 1997, Michael has contributed to a wide variety of creative materials, including award-winning ads and internationally-recognized annual reports for various NYSE-listed companies. Most recently, he helped to brand a major public policy initiative for a national venture capital trade association, served as copywriter and creative director for a major philanthropy's new website, and managed a marketplace perception study for a leading venture capital fund. When he isn't developing ad campaigns or collateral, Michael assists his firm's senior members in message development, brand positioning, and other high-level communications initiatives. His editorial work on behalf of clients has appeared in The Wall Street Journal, New York Post , San Francisco Chronicle and St. Louis Post-Dispatch, as well as in numerous trade magazines. Michael holds a B.S. in Broadcast Journalism from the University of Illinois, where he wrote a weekly humor column for the Daily Illini as a sophomore. His latest essay, E-mail Says a Mouthful, appeared not so recently in the Minneapolis-based literary magazine, Distinctly Human. Can you tell at which point on this page he ran out of initiative and pasted in pre-existing content? Good sleuthing!
www.mkooi.com
All content copyright 2005
Send questions and comments to mike @mkooi.com
Posted - 05/15/06