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Marketing Communications Writing

To create effective marketing materials, a writer must understand the strengths and drawbacks of each format and adopt the appropriate tone and voice for each. I hope that the samples below demonstrate this point. For most of them, I was the principal writer (even where someone else's name appears on the byline). In a few cases, I split the load with a co-author. On a select one or two, I merely helped flesh out the idea. For more information on any sample below, just give me a shout.

Corporate Reports

Exelon Corporate Sustainability Report 2007
FEMSA Annual Report 2005
Vitro Annual Report 2005
Chicago Stock Exchange Annual Report 1999

Brochures

Dow Jones Indexes Global Index Family
Quinnipiac University School of Law Viewbook
National Venture Capital Association Membership


Op-Eds, Byline Articles and Research

"This Year's Vintage Will Be Best Enjoyed After 2010" in Venture Capital Journal
"Raising Tax on Carried Interest Would Hurt Economy" in Venture Capital Journal
"Ways to Compete Against the Goliaths" in Legal Times
"Novel Technologies Require a Critical Path to CMS Reimbursement" in Venture Capital Journal

Ads and Miscellaneous

National Venture Capital Association (Smiling) (Mind) (Psyched)
Catholic Health Care System of NY One System That Will Never Crash
Deutche Bank Trading System Launch (Financial) (Trade)
Internet Commodities Exchange (ICE) Too Cool


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